Monday, February 16, 2009

Further proof that Lenovo is the anti-Apple

Lenovo just announced a new service that will create integration between BlackBerry's and Lenovo laptops called Lenovo Constant Connect (LINK). The first feature of this service is interconnection of e-mail between the two devices. Via Bluetooth, a user's BlackBerry will automatically update a Lenovo laptop's e-mail, even when the device is off, allowing synchronization of e-mail without use of WiFi or cellular service on the laptop.

But what's most interesting to me is the step that Lenovo takes with this product launch towards strengthening its position as the "anti-Apple" by making use of what has got to be the most amateur-looking corporate launch video ever.

The extreme geekiness of that video, the complete lack of attention to any style cues, is remarkable and in a bizarre way admirable and attractive. So post bubble! So depression sensitive. Scratch: nice clothes, nice background, nice furniture, nice camera angle. And don't even show the product in operation!

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